Archive for the ‘PPC/Pay Per Click’ Category

What is Leverage?

Wednesday, March 11th, 2009

What is Leverage?

Leverage is explained by webster in 2 ways which is the following

Leverage (noun) 

 as 1 : the action of a lever or the mechanical advantage gained by it 2 : power , effectiveness <trying to gain more political leverage> 3 : the use of credit to enhance one’s speculative capacity

Leverage

Main Entry:
2leverage
Function:
transitive verb
Inflected Form(s):
leveraged; leverag·ing
Date:
1957

1: to provide (as a corporation) or supplement (as money) with leverage ; also : to enhance as if by supplying with financial leverage2: to use for gain : exploit <shamelessly leverage the system to their advantage — Alexander Wolff>

Realistically if you put it all together you combine any numerous amounts of techniques, tactics, to get what you want. Hunh?

Ok let me put another way for you by actually addding a short list of things of which you can leverage but not limited to following list:

True and Real Assets

Time

Money

Contacts

Mailing List

Products  (Ebooks, Audio Ebooks, Videos Either on DVD or Downloadable online, Software)

Services (In Exchange for something else of equal or more value)

Content

Knowledge and Skills

Marketing Ability

Salesmanship

Alright I think that give you some kind of idea of what leverage is and how you can maximize your ability to achieve what you want, if you cannot do something find someone willing to partner with you and leverage each others ability to get things done.

Now choose someone where he fills in your weaknesses and you are able to fill his, that way you both are able to correct each other’s weakness through leverage, this will allow for you both to be a better structured and successful partnership.

If you have a group whereby you all lack the same abilities, find someone to help eliminate that gap of that group and you will see that your group will become so powerful through the art of Leverage.

So many people miss out on the real efforts and strength of what leverage can do for you both personally and business and as well as financially, friendships, etc.

All of it can deliver so much value to you and your goals, missions, plans.

This will be touched upon a little bit later on and should not be thought of as not valuable, because it will show you that you are not really using your head. Why do I say that here?

Think about all of the successful people who has come before us and are currently popping up all over the place, do you think that success just falls into their lap, no it doesn’t and if you believe that they are lucky, yes they maybe but not completely.

They used a variety of connections to the above list and helped them Leverage their past failures and turned them into successful leveraged leaders. Remember no matter who you are and what you do, even if you do not believe me, you are using leverage.

Do you use a alarm clock in the morning, tooth brush and tooth paste, fork to eat your food, keys to lock your door at night, I do believe I have given you a few examples here.

That’s how powerful Leverage is and how it can help you really achieve success.

Start thinking of ways of using the above list to start t achieve your desired lifestyle and take it from me, you will be hearing about how I am applying this strategy to both my personal and business lifestyles as well.

I have always loved this word but never really took that massive action that helps this really come alive for me until last year and now I am taking massive action and will unleash the power of leverage.

All the best,

Julio R. Mattos

Pay Per Click/PPC Advertising for Maximum Web Promotion…

Thursday, April 26th, 2007

Pay Per Click/PPC Advertising for Maximum Web Promotion
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget. 

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
  
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.        
      
By Julio Mattos
Get up and Take Action.
http://www.MrJulio.com

Articles and Autoresponders

Tuesday, April 24th, 2007

Articles and Autoresponders

Writing articles to market a product or service is an
excellent way to build business. The articles should
be very informative, providing the reader with
information that is relevant to a specific topic. The
article usually includes a link to a webpage for more
information. The webpage, of course, is designed to
sell a product or service that relates to the topic of
the article.

These articles are commonly submitted to article
banks, websites, and ezine publishers. This is one
of the most effective ways to market a service or
product on the Internet, and it can become even more
effective when it is combined with the use of an
autoresponder.

Begin by setting each of your articles up in your
autoresponder. It is important that each article have
its very own autoresponder address, so you will
need an autoresponder service that will allow you to
do this. Next, make a master list of your articles, with
the autoresponder address for each article listed
beside the title. You can even add descriptions of the
articles on your master list if you want to.

Advertising your articles one at a time can take a
great deal of time…but advertising one autoresponder
address – the one for the master list – won’t take
very much time at all. Simply put it in your newsletter
and on your website. You can even allow other
ezine publishers to use this is a free resource for
their subscribers!

By Mr. Julio Mattos

Getting Up and Taking Action:

http://www.MrJulio.com