Archive for the ‘Marketing’ Category

Are You Commiting Business Suicide?

Thursday, April 3rd, 2008

Are you Commiting Business Suicide?

“Marketing is not an event, but a process…. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”

Jay Conrad Levinson 

 

Ok So what is business Suicide?

In reality if you have your own business, more like if you have your own small business and you try to do all the jobs of that business, you are doom to failure.

We are told that Marketing and Sales, Your  ability to communicate and take care of your clients will have your profits rise. But this is only true if you are Marketing Your Business Daily and steadily looking to grow more and more.

If you desire that your business grows and grows, while you are steadily taking action on your business, you must learn how to delegate your tasks to others, it doesn’t matter if you outsource the work and or simply, hire freelancers to do the tasks that you feel you need not do or you feel that you shouldn’t spend time on. To delegate tasks it will free up time needed to market your business products and services to the maximum, this you will soon see will lead you to freed up time and your business being promoted to the maximum level and watch your profits skyrocket.

With any business Traffic Generation will play a very key role in what your plans, goals and income projections will be, but the traffic to your business must not stop there, it must be unique to your target niche.

Your niche is very important, so you must target ideas, execute plans and take action on those plans. Now if you can afford to outsource some of your work and put it into a budget set with a powerful Return On Your Investment (ROI) and are focused on driven productive plans.

 You will see a greater rise not only in your profits but with your responses as well, everything that your business does will be continuous effort to increase your bottom line and you will need to test, check results, test some more and more to see what your ending results will be. We must also realize by doing this we will be investing money to bring in more money at a decent marker to break even or to receive a higher rate of return.

As a marketer you must be willing to adapt and willing to never sit idle, you must also take action on a daily basis, without action your business will not hit the 5 year mark and will never see the light of day of being around 10 years from now. Also re-investing your profits back into the company will also help you further implement plans of succeeding by having your money work for you and not you working simply for Earned income.

As a marketer you will be more like a project manager learning to apply various strategies for the furtherment of your business success, you will need to learn how to balance your business time, money and efforts to ultimate level. But not restrict yourself through the process.  It will also be very important to have a follow up system with your clients and ask them questions, offering them gifts or discounts on your products for their imput to your questions, surveys, etc.

Do not commit Business suicide by ignoring that you must promote your business daily and you must channel and tune into various different advertising stations in order to receive the maximum ROI and once this is in place, you must not ever think that your marketing is completely done, it’s a ever growing and exchanging process.

You will need to get your message out and to as many targeted individuals and maximizing your backend profits and services or products as well. This will surely put you a step above average as long as you are taking action and learning from each and every process and project and campaign you will gain knowledge to fact that you will never have actually expected.

By Julio Mattos

Getting up and Taking Action!

Learning While Your Earning!

http://www.MrJulio.com

 

 

Here Are Some Online Marketing Tips

Friday, November 2nd, 2007

Here Are Some Online Marketing Tips.

By Mr. Julio Mattos

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television.

Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales.

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased.

One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started.

1. The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.

3. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

4. Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

5. It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.

To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis.

6. With everything in place, it is now time to promote the site. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic.

Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.

By Mr. Julio Mattos
Taking Daily Action
http://www.MrJulio.com