Archive for the ‘Blogging’ Category

How To Making Money with Blogs?

Wednesday, November 14th, 2007

Making Money with Blogs.

Wow you know I have seen so many people promoting so many different information products on this topic, it seems as if their are thousands of different ways of doing so.

I must admit to myself, that it seems as if you write daily and write about topics you know and or write about things that are of interest to you, many people will come to your blog.

But of course there’s more to it then just simply bringing people to your blog and allowing them to read your daily postings, and of course there are many ways of going about setting up blogs as well, you can get the free version from many different areas on the net and also you will discover many ways of getting traffic to your site as well.

Of course not to say that it will be easy to make money from your blog, but of course you surely can if you follow some short examples that I will talk about below, it may seem simple but it’s just taking information and consolidating it to as simple as possible for you rather then going through every little detail.

What do Mr. Julio find to be very simple, is finding a topic that’s really hot right now and or has been hot and then either buying some resell rights products on that topic,  and or by creating your own products to sell to that particular niche.

So the low down Mr. Mattos believe’s in the K.I.S.S. philosophy, which basicly means Keep It Simple Silly, of course most people have different ways of saying this.

How about we give you an example from Allen Says describes a simple process here below:

Millionaire Secret.

The Warrior Group

1. Create The Site you’ve been Looking For.

2. Write Like You Would Like To Be Written To.

3. Sell Like You Would Like To Be Sold To.

4. Talk like You Would Like To Be Talked To.

5. Deal Like You Would Like To Be Dealt With.

6. Create For Others What You Would Like Created For You.

7. Excite Others The Way You Would Like To Be Excited.

Now of course this doesn’t mean that all people, will be like you, but it does help to find some solutions to your problems and by that also some solutions to other people’s problems as well.

Think about it if you do not believe me, look around on the net, a lot of people are looking to get rich quick and yet they simply buy and set up a website and expect to become rich online, literally overnight with no effort.

Now think about this, if it was that simple, without doing any work all of the people on the net will be rich right now, right?

But do you find that to be what is going on right now? 

Shockingly that is not the case whatsoever, we have so much content online to read, to buy, to sell, that most of it is not really focused towards one particular niche, but is broadly talked about to everyone, but as we all know we must become specialized in something long-term.

But of course it’s also possible for you to change a lot  in your life, to help make it more simple for you, to really make an impact in your life.    

We will also state here in has been broad based and will also becoming more Specialized. Mr. Mattos has been busy lately working on a few different projects, which will be mentioned by the end of the month or next coming months. He has mentioned before in our updates, that he will begin the setting up of some products here to help out and that we will be making some changes to blog and website as well.

Look out for some updates by the end of this week and helpful resources will be added to the sites as well, look forward to some help information. We will also be mentioning some charities that we feel strongly about as well.

By Julio Mattos

Blogs Part 2: Discovering Different Types of Blogs You Can Build

Sunday, September 2nd, 2007

The types of blogs you can build are limited only by your imagination and by your willingness to conduct research.

For instance, while some bloggers focus on general topics, such as cars, other bloggers narrow the scope of their blogs even further to sub-topics, such as luxury cars or antique cars.

From an optimization standpoint, a blog with a narrower scope would likely outperform a blog with a broader scope in terms of conversions or clicks-per-visitor.

So, if your goal is to make money, the types of blogs you can build are somewhat limited. 

In terms of actual topics for the types of blogs you can build, there are about 9 major areas that are popular for current blogs: business, culture, community, politics, religion, science, travel, online diaries, and gossip.

Most blog directories use similar topical categories to order blogs. 

In addition to the topic for the types of blogs you can build, you will also want to consider the program used to generate it.

This is another way that directories categorize blogs.

For instance, blogs can fall under the category of the tool or software that was used to create them.

Some blogs are created using Google’s Blogger.

These blogs are often lumped together in directories as the same “type” of blog.

They actually have an auto-surfing system that allows you to jump randomly from one Blogger blog to the another.  

Other types of blogs you can build include social networking blogs, which allow members of the same network to interact with each other using various blog functions.

 Two examples are Livejournal–which was one of the original social networking blog systems–and Myspace, which is currently the largest, boasting a base of around 80,000,000 users.

In recent months, marketers and business persons have begun using Myspace to introduce their product to potential customers.  Another type of blog you can build is a video blog or “vlog.” These usually contain videos and allow other posts to attach media in comments. 

The last types of blogs you can build are geographical blogs.

With such a robust blogging atmosphere–with users weighing in from all over the globe–directories, such as Blog Wise will allow users to search for blogs by geographic location.

If you believe you have some information you can contribute about your specific region, you may want to start a regional geographic blog. 

By Julio MattosGetting Up and Taking Action!

Blogs Part 1: How To Define Blogging

Saturday, September 1st, 2007

With the recent rise in advanced social networking sites and the subsequent attention they have received from media outlets, people commonly perceive web logs–which are the staple of social networking–as a new invention; however, this isn’t entirely true.

Adding information to web-logs or “blogs”–blogging defined today–has been around for over ten years–and has gradually gained strength on the Internet as means of communication. 

While people blogging in the early 1990s generally limited their blogs to personal information, such as chronicles and diaries, bloggers defined today includes blogging on a wide variety of different topics–from politics to cheese-tasting; however, blogging defined today is very much the same: a simple means to better facilitate communication. 

Blogging defined is one of the most effective means of Internet-based communication because it is relatively easy and requires little time investment.

Using a blogging interface like WordPress or Google’s Blogger, a blog owner can add a new entries to his blog while he sits in a meeting at work or watches events unfold on TV.

Rather than fooling around with messy code, he can simply enter his message textually in his blog; and then update it in a matter of seconds.  

Another crucial aspect of blogging that makes it such an effective medium for communication is that it allows for rapid-response comments.

A political debate could literally unfold over the course of the afternoon in the form of comments on a blog. 

Conversely, blogging defined by the media is often “controversial,” but it doesn’t have to be that way. 

Many blogs are used to simply say “hello” to friends who are blog owners.

This is quite common with social networking sites, such as Myspace and Livejournal–both of which use a form of blog to facilitate communication. 

Whether blogging defined is a form spurring debate between political opponents or blogging defined is a means of increasing bonds between friends, they have the ability to rapidly increase the speed of communication by acting as a sort of intermediary between a full-featured website and a forum. 

By Julio Mattos

Getting Up and Taking Action!

Making A Reoccurring Income With No Startup Costs Using Blogging And AdSense

Monday, July 9th, 2007

Making A Reoccurring Income With No Startup Costs Using Blogging And AdSenseGoogle AdSense is biggest craze among beginner Internet marketers at the moment. With AdSense the average Joe can start making a monthly check by simply writing about their interests. It is easy and best of all everything that you will need is completely free.

Some of today’s most successful AdSense marketers are bringing in close to five hundred thousand a month. No that is not a typo. A popular free dating site called Plenty Of Fish pulls in monthly checks like those. The odds are you will never get to this point but you sure can still bring in a nice monthly check.

Setting up an account at Blogger and applying for an AdSense account is not only easy it also has some real good benefits. Since both Blogger and AdSense are owned by Google they work hand in hand. Your Blogger account blog’s will get spidered by Google and many other search engines quicker than most other free blog providers. You are also more likely to get an AdSense account quicker if you are using a blog on Blogger.

Getting your Blogger account will be the first thing you will need to do. To do this simply go to blogger dot com and choose the option to create an account. Once you have done this you will have to fill in some basic information. Don’t forget to write down your user name and password and put it up somewhere safe and easy to find.

Once you have done this you are ready make your first blog on Blogger. But first you need to come up with a good topic. I suggest you write down ten things that you are interested in. These can be your hobbies, past or current jobs, or anything else you are interested in. This will make it easy for you to keep posting to your blog. It is always easier to blog about something everyday that you have passion and interest in.

Now that you have your list of potential topics it is time to choose a winner. To do this we will turn to a great tool called Niche Bot. Simply go to nichebot dot com and type your first topic in the space provided and hit search.

You will now be shown the top ten related search terms. On the far left you will see similar keywords to what you typed in. Right next to that you will see how many searches where done on Google in a one month period for that keyword. Next to that you will see how many pages and sites you have for competition. Then you will see a number called the KEI, this represents your chances of getting a good ranking, the lower the number the better. The next number also tells you about your chances of getting a good ranking, with this one the higher the number the better.

Go through your list and write down any keywords that have a KEI of under five but preferably under one. If you can find keywords that are under one these are ideal. You often have so little competition that if you do this right your blog will shoot right up to the first page and your AdSense revenues will go up as well.

Now take your list of keywords and go back to blogger and choose the create a new blog option. You now want to find an available blog name that has your keywords in it. First try using simply your keywords with no spaces. If this one did not work put a – in between each word. Having the name all together is easier for visitors to remember but a little harder for the search engines to decipher. Using dashes in between the keywords is harder for your visitors to remember but easier on the search engines. In the end it is really your choice. If either of them worked add an appropriate word to the keyword combination.

Do this for just one of your keyword combinations with a low KEI for now. This will be a good start, you don’t want to get overloaded. Once you get the first blog up and doing good than start another blog or two. Keep adding to this list when you think of something new and work through it when your current blog’s are making some money.

Now that you have chosen a name for your blog you have to choose a template. I myself prefer the Rounder’s templates or the plain white one. These templates look more professional and people will take your blog more seriously. Once you have chosen one you can go to the “Templates” tab to see even more. I have no clue whey Google does not show all of the blog templates at first but for some reason they don’t.

Once you are done with the last part it is time to change your blog’s settings. To start simply click on the settings tab to get started.

On the Basic tab make sure that your blog’s url contains your keywords. You will also want to put a good detailed description about your blog and the benefits of reading it daily. Make sure that you use your keywords as much as possible. This will help your blog get a better search engine ranking. Make sure that you also answer yes to the question asking “add your blog to our listings”. This will make your blog show on the Blogger main page for a moment when you post as well as make your blog searchable by Blogger visitors.

Next we will move to the “Publishing” tab. Here you will want to set the “Notify Weblogs” to yes. This will send a notification to the weblogs each time you post telling them you have updated your blog. The weblog site lets people and search engine crawlers know you have new content on your blog. It is very important that this option is set to yes.

Now lets move on to the “Formatting” tab. There is really no right or wrong way to make these settings. Many people that blog for AdSense revenue prefer to keep about three to five posts on the main page.

Next you will want to click on the “Comments” tab. This is where you control all aspects of visitors leaving their feedback on your posts. You should always allow comments on your blog unless your topic is considered controversial. The last thing you need is a bunch of people flaming your posts. Allowing comments however adds content to your blog that search engine spiders can crawl. I suggest letting anybody comment and not to limit it. Also make sure that you don’t have your comments show in a popup window. The search engines will not see your comments if you have this selected.

The next stop in this process is the “Archiving” tab. If you plan to post daily you should choose to archive daily. If you will be posting a few times a week you should archive weekly. Posting daily is the best way to go since it gives the spiders more content to index. This will in turn give you a better search engine ranking and more traffic to your blog, which means more AdSense revenue. While you are here also enable post pages so that each post gets it’s own unique page on your blog.

The last stop we need to make to finish our settings is the “Site Feed” tab. This tab controls your sites RSS feed. Your RSS feed will allow others to see your new content easily and allow other sites to add your content to their site with a link back to your blog. If your posts are short choose to enable full descriptions. If you go with long posts go with short descriptions. Making long posts to your blog is by far the better of the two.

When you make long posts only a portion of each post will show on your RSS feed forcing viewers to go to your blog to see the rest of the post. You want this since it gives them a chance to click on your AdSense ads. This is why you want your headline and the fist fifty words really grab the readers attention so they have to read the rest.

Now that your blog is setup you will want to setup your Blogger profile from the main Blogger dashboard. This only needs to be one once and can be found in the right hand column. Making a profile allows your blog’s visitors to learn a little about you. This helps your visitor gain trust in you and your blog and will turn them into a regular visitor to your blog. Make sure to select to “Share My Profile” and “Show My Real Name”. If possible find a place to host a picture of yourself and point to it via the pictures URL.

You are now ready to make your first blog post. To do this simply select your blog and choose the option to write a new post. Your posts can be done two ways. The first would be to completely write the blog post yourself.

The second is to copy over a small teaser to another sites page or article and put a link to them after it. Now go and tell your thoughts about the site or the article that you are showing your visitors. This is a quick and easy way to add content if you cannot think of anything to write about yourself.

Go ahead and make two or three posts to your blog. Once you have done that it is time to apply for an AdSense account so your blog can make you some money. The best way to do this is to click on the “Templates” tab. From there you can click on the “AdSense” link and apply strait from your blog. You are basically guaranteed to get an account this way. If you do get turned down the first time don’t worry about it. Just go and post for another day or two and try again. You should get approved fairly quickly though.

Once you get approved you can go back to the “AdSense” tab that you applied from. You should now be able to choose what kind of ad you want to display. You want to make the AdSense ads look like part of the blog. To do this choose blend. Your ads should now look like they are part of your blog. The best ad size to use for Blogger blog’s is the 336×280 large rectangle. Save your changes once you have finished with this.

Now you will want to click on “Edit Current”. This will bring up a page with allot of site code. This may look like gibberish to you but don’t let it worry you. We just want to make a few simple changes. Scroll down about half way and you will see your AdSense code block. It should stick out pretty well and will mention AdSense in it.

Now we want to highlight and copy the block of code that we found. Now we are going to make it show your ads at the bottom of your page as well. To do this we will want to find some code that looks like this.

We want to paste the AdSense code we copied in between and the fist

. Now go ahead and click on preview and make sure that your blog looks fine. If for some reason it does not you may want to put

before the AdSense code block and
after the AdSense code block. This will make your ad centered and keep it from going off the side of the template. 

Keep in mind that if you decide to change your template the AdSense code you just put in will be lost. I highly recommend that you make it the way you want the first time. You could be doing more productive things with your time, like posting to your blog.

You now should have a working blog on Blogger with AdSense ads to make you some cash. Whatever you do never click on your own ads. This is a real easy way to get your AdSense account closed down and loose whatever you have earned.

The last thing you need to do is get some traffic. You will most likely get some visitors by simply having your blog’s settings done the way described earlier. To help you get some more traffic you can utilize a few basic free advertising tactics.

Fist thing you can try is to submit your blog and it’s RSS feed to the blog directories. To find directories to submit your blog to simply type in “RSS submission site” into Google. You should find a good fifty or sixty sites that you can start submitting your blog and RSS feed to. With all blogger blog’s your RSS feed url is going to be This will help attract the attention of search engines and get your blog noticed by others who are searching for content for their site or blog.

All of the above process will result in getting you inbound links to your blog. Most sites will use your blog name as the link text on their site. This helps you get inbound links with your target keywords in them. Having several inbound links to your blog that contain your target keywords is a powerful way to get ranked very well.

You can also trade links with other sites that have a good ranking for related keywords. If the site is not to business related you can simply send them an email asking to trade links. You will get a better response if you compliment their site and tell them what you like about it.

To speed this process along you can also use a site like bloglinker dot com. This type of site will allow you to put a small piece of code in your template that will show a list of sites that you link to and that link back to you. There are other services similar to Blog Linker but they are the easiest to use. Just make sure to remove or decline any sites that want to trade links that promote adult or gambling related material.

Another thing you can do to get some quick and long term traffic is to submit articles. You can do this by making your posts articles. Once posted on your blog take your articles and submit them article directories with your blog’s address in the author BIO. This will land you one way links from every site or blog that posts your article and is quite frankly the easiest way to get a good ranking and some traffic.

The last thing you can try is to advertise your blog on forums. To do this simply put your blog’s URL in your signature on a related forum, then make just informative posts that people will find helpful. This is another quick way to get visitors, the better your signature is the more visitors you will get. Think of your signature as a headline and you should do fine.

You now should have everything you need setup to start making a monthly AdSense check. The more you post and the more blog’s you have the more you should make. Just remember that you blog’s have to have quality to them. You can have a hundred half ass blog’s and they will still not stand up to a good quality one. Keep posting to your blog and you will soon start to see the AdSense money coming in.

By Mr. Julio Mattos

Getting up and Taking Action.

How to Increase Sales Unbelievably With Streaming Audio

Friday, April 27th, 2007

How to Increase Sales Unbelievably With Streaming Audio

Many studies have proven that radio is a good medium for product advertisements.  People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program.  In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising.  But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered.  Before, music on the Internet was just available in downloadable forms as mp3.  Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites.  And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.

Then, came the popularity of Internet music streaming.  Unlike the former, radio streaming does not allow download of the music files.  Thus, the copyrights of the artists and record label owners are protected.

So, how can this be done?  There are several ways to stream audio from your site.  First, is to stream a radio program from your site or blog.  You can find free affiliate programs that allow you to stream their radio content from your site.

What will this mean to you?  This means that your site will have new audio content every time it is visited.  What’s even great is that the content is being updated even without much effort from you.

In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.

Another way is to stream mp3s.  To do this, you just need to upload your mp3files on a server and add the files’ links to the page.  When the link is clicked, the browser opens a media player window and plays a file.  However, since the file is in mp3 format, it may also be downloaded.  Downloading music files without the authorization of the copyright owner is illegal.  Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through organizing playlists.  Playlists are m3u files, which if downloaded, will not play music if offline.  Using this process, however, can be complex.  Here is a short instruction on how to do it.

1. Save your mp3 or wma file on the server.  You may skip this step if you know that the file exists on another server and know the link to that file.  Make sure that the link has a .mp3 or .wma extension.

2. Open your text editor and type the path to the file.   Include the http:// and the file extension.  Repeat this step until you have included all the links to the files that you would like to be included in the playlist.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on the directory where the music files are hosted or to your server.

5. Open your html editor and embed the link to the m3u file.  Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music.  You can also set the volume level.

After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another.  If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.

Doing this setup works for many website owners.  Through this you can customize the type of music being played on your site.  You can even play recordings related to your product to boost product awareness.

It requires knowledge of html to be done.  But if it will be the best way to increase traffic to your site, why not request assistance from programmers.  After all, having audio on a website is a proven way to increase sales.

By Julio Mattos
Getting Up and Taking Action.

5 Reasons Why Blogging is the New Internet Marketing Tool…

Tuesday, April 24th, 2007

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. 

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site. 

Give your business a boost by effectively using blogging as an Internet marketing tool.

By Mr. Julio Mattos

Getting Up and Taking Action.

All You Need To Know About Blog Hosts…

Thursday, April 19th, 2007

All You Need To Know About Blog Hosts
Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction.  The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.
Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.
Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.
Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:
?          Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;
?          Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;
?          Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.
?          Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers.  Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.
?          Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.
?          Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.
Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.
A company may decide to do the following depending on its capacity and needs: 1) Host their own blog service, 2) Pay someone else to host the service, or 3) Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.
For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.
Keep in mind that blogs should have the following basic essentials:
COMMENTS.  Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.
TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.
CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.
RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.
If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.
After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:
?          create a style that meets the needs of the audience;
?          establish an open, credible tone;
?          schedule weekly updating of blog – ideally, a few times a week;
?          include weblinks of other website and blogs;
?          blog post should be in the “first person;”
?          focus on the business blog objective; and,
?          maintain an honest, engaging conversational quality.
Remember, whatever the look, style and content found on your blog is a reflection of you and your company.

Best regards,

Mr. Julio