Archive for the ‘Copywriting’ Category

Getting Up And Taking Action!…Quote Of The Moment

Monday, November 9th, 2009

“Make your offer so great that only a lunatic would refuse to buy”

– Claude Hopkins

Claude Hopkins was a gentlemen from  a different time and even in his own time that made since, making deals and creating deals and closing them is what our marketing efforts is all about and is up to to make sure that we can clearly get our message across to those necessary customers of ours.

Provide The Best Deal To Your Customers and Always Try To Over Deliver If You Can, They Will Trully Be Thankful If They Apply What You Have To Offer.

Please look at your deal making and try to deliver more to your customers, but provide them with bonuses that will deliver to them more then your competition. If You provide them with an ebook, create the audio part to go with it and suprise them with the bonus.

To Your Success,

Julio Mattos

The Power Of Words

Monday, October 5th, 2009

The Power Of Words

Why Would We Say The Power Of Words?

Well let’s take a look here simply put, if you have ever been to a webpage, e-store, commerce site, or have reviewed any books or ordered something either from tv, online, mail order.

You will find it very common that words have been used to help sale to you on a deeper level and you may say, “No They Don’t”, but really you have and that is the Power Of Words.

But it’s not just considered the power of words but more about the sales copywriter or the use of a copywriter, which is a wordsmith in short, who is a master of connecting words into creative sentences or works of art and very convenient ways of helping get the benefits, bullet points, key phrases, but not limited by that it helps solves peoples problems and coming up with solutions for helping to sell products.

There will be more tips provided here very soon, which will be in the form of ebooks, reports, audio ebooks, videos. We will provide helpful free and paid resources.

So look forward to the information of Salescopy, Copywriter or better known as Direct Response Copywriting Offline.

If you feel that you have some good copywriting resources that you feel you would like to recommend or would like for us to provide for your convenience and your personal benefit please let us know. We personally look into “sales copy writing” ourselves and have found it to be very helpful and useful in different ways both personally and for business.

I am that you will definitely find that copywriting is very useful in various situations.

To Your Success,

Julio Mattos

When the Going Gets Tough …Fire Your CEO First!

Thursday, April 2nd, 2009

When the Going Gets Tough …Fire Your CEO First!

Dear Business-Builder,

When someone asks, “What do you do for a living?” there is only one correct answer.

It’s not, “I have a business.”  A business is something you own; not something you do.

It’s not “I’m a doctor.”  That’s just a profession – not what really pays the bills.

And it’s sure not, “I give investment advice.”  Or, “I do landscaping.”  Or, “I dry-clean clothes.”  Or, “I write sales copy.”  Those are just the products and services you sell.

The only correct answer to this most common cocktail-party question is to declare loudly and proudly …

“I’m a marketer!”

“My specialty is attracting new customers … persuading existing customers to make ever-larger purchases … convincing them to buy more often … and making sure they keep buying from me forever.”

I’m not quibbling here; the point I’m making is a crucial one.  Because your answer to the “What do you do?” question says a lot about how you think about your business or career. 

And as long as you define yourself by what you own or by the sheepskin on your wall or by the product or service you sell – as long as you define yourself as anything but a marketer – you are setting yourself up to make huge mistakes in how you run your business that will limit your success.

Because every business and every non-profit organization is first and foremost a marketing enterprise.  Because nothing happens until the cash register rings.

So it amazes me that so many marketers structure their companies upside-down:  With MBAs, bean-counters and lawyers at the top and marketers forced to beg for resources.

In good times that’s a bad idea.  In bad times, it’s idiotic.

We’re now staring down the barrel of the worst holiday season in decades.  With unemployment surging, wary consumers are pinching their pennies, avoiding all but essential expenses.  And all around the globe, businesses are cutting costs like there’s no tomorrow.

But cost-cutting is only half of the equation.  In times like these, companies that find ways to introduce new efficiencies into their business process are most likely to survive.  And that means we can no longer afford to elevate bureaucrats and relegate the marketing department to second-place.

In times like these, we don’t need CEOs.  We need CMOs — Chief MARKETING Officers — running our companies:  People who make sure that attracting new customers, selling more to each customer and keeping customers buying longer are the top priorities of every employee — from the business owner right on down to the janitor. 

Nor do we need budgets that restrict the amount of testing marketers are able to do — we need spending mandates that empower marketers to run every good idea up the flagpole to see how many prospects and customers salute.

My advice:  If you own a business or work for one, read this.  Then, read this.  Then, marshal the troops this week to brainstorm what you should be doing right now to put marketing first.

I’ll predict that one meeting will do more to help your company or your clients’ companies thrive than anything else you could possibly do this week.

Yours for Bigger Winners, More Often,
Clayton Makepeace Signature
Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE

http://www.makepeacetotalpackage.com

This is an awesome article for some of us to use and but a lot of people still do not understand, they still prefer fancy titles over what you actually do and what industry you are in and also by how money you make. Remember we are all in marketing no matter what one may say and no matter how far you claim you are not, you really are.

Brought to you by Julio Mattos

“I’m a marketer!” or “I am a Marketer”

Monday, November 24th, 2008

“I’m a marketer!”

“My specialty is attracting new customers … persuading existing customers to make ever-larger purchases … convincing them to buy more often … and making sure they keep buying from me forever.”

This was a part of explaination that Clayton Makepeace recently posted in his newsletter and has really made rethink about the fact that he mention’s some very juicy details and more on it shortly.

As for right now it had me really thinking over the course of the weekend, even though when your in business you are always a marketer but more into when you are a business owner you want to be sure you know what you really want from your business and also what your job really is.

Take care of yourself,

Julio Mattos