Archive for November, 2008

“I’m a marketer!” or “I am a Marketer”

Monday, November 24th, 2008

“I’m a marketer!”

“My specialty is attracting new customers … persuading existing customers to make ever-larger purchases … convincing them to buy more often … and making sure they keep buying from me forever.”

This was a part of explaination that Clayton Makepeace recently posted in his newsletter and has really made rethink about the fact that he mention’s some very juicy details and more on it shortly.

As for right now it had me really thinking over the course of the weekend, even though when your in business you are always a marketer but more into when you are a business owner you want to be sure you know what you really want from your business and also what your job really is.

Take care of yourself,

Julio Mattos

The Escape Of Business Owners Loosing Control

Monday, November 17th, 2008

The Escape Of Business Owners Loosing Control

As a business owner you are faced with making sure you business is taking daily action to meet your business goals, whether that may simply mean increasing your business profits or if it means cutting costs for your business. Even though that this may come with a price tag, you must manage your company and try to prepare as best as you can your company plans.

We must escape the devastation that is taking place in the market place right now and we must also try our best to take care of our customers, employees, business partners,vendors and the list goes on. In business it’s all about keeping a balance between everyone and keeping your relationships strong, it seems like it is the only way a business can really stay a float anyways.

Also it seems that you must take care of all of your leadership roles and as well as the tasks that face the your business growth, you can always place yourself in the shoes of someone else but it doesn’t always mean that you will fully understand, so you must get out there and ask questions.

As of right now in writing this peace we see a lot of things taking place in the world, we are seeing banks closing, company owners looking for the back door to espape because they are loosing control of their businesses and as well as the growing growth gaps and main life’s blood of a business which is profits. We have seen a lot of greed and poor management and the use of money to invest in things that we believe will help give us the everlasting edge against our growing concerns of competition and the emotions of everyone looking for growth and change but never takes action.

Do not sit there and say you want something to happen, but you never take any kind of action, list the more that you feel you would like to be perfect the more you will realize that you will never make because you are just writing ideas down but are not Testing those ideas out or doing any kind of research.

Get Up and Taking Action Today and every day will allow you to fully be able to look back and be able to say, Yes, I did take action and I may have failed or succeed but the feelings that you will that you did something rather then saying you did nothing will always be better then nothing.

Look to improve yourself, your relationships and look to enjoy eveerything you have right now today, right at this moment, becuse everyday we are seeing the escape of business owners loosing control of everything they ever had and a lot of others loosing their shirts in there businesses.

Remove yourself for a few moments each day for brainstorming and testing everything that you feel that is not working and take action on those ideas, through the use of testing and using all of the different advertising channels to Awake the Sleeping Giant of Action that await’s you in the short-term and as well as the long-term.

All the best,

Mr. Julio Mattos 

Useful Quotes

Monday, November 10th, 2008

Useful Quotes

Morality is simply the attitude we adopt toward people we personally dislike.

–Oscar Wilde

 We either step up and take action on our life or we simply allow ourselves to step down and become stairs for those willing to take action.

–Julio R. Mattos

Useful Quotes

Sunday, November 9th, 2008

Useful Quotes

Adults are always asking kids what they want to be when they grow up because they are looking for ideas.

–Paula Poundstone

The miracle is not to walk on water. The miracle is to walk on the green earth, dwelling deeply in the present moment and feeling truly alive.

–Thich Nhat Hanh

Useful Quotes

Saturday, November 8th, 2008

Useful Quotes

“Know people for who they are rather than for what they are.”

–Anthony J. D’Angelo

“A study of Economics usually reveals that the best time to buy anything is last year.”

–Mary Allen

Useful Quotes

Friday, November 7th, 2008

Useful Quotes

“The beginning is the most important part of the work.”


“Experience is a good teacher, but she sends in terrific bills.”

–Minna Antrim

Useful Quotes

Thursday, November 6th, 2008

Useful Quotes

For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know need to change something… almost everything–all external expectations, all pride, all fear of embarrassment or failure– these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

–Steve Jobs, college dropout and CEO of Apple Computer, Stanford University Commencement, 2005

“Opportunity is seeing what everybody else sees, and thinking what nobody else has thought.”

–Peter Shea

Useful Quotes

Wednesday, November 5th, 2008

Useful Quotes

A hyprocrite is a person who—-but who isn’t?

–Don Marquis

There is nothing the busy man is less busied with than living; there is nothing harder to learn.


If you don’t make mistakes, you’re not working on hard enough problems. And that’s a big mistake.

–Frank Wilczek, 2004 Nobel Prize Winner in physics

Ho imparato che niente e impossibile, e anche che quasi niente e facile… (I’ve learned that nothing is impossible, and that almost nothing easy…)

–Articolo 31 (Italian rap group), “Un Urlo”

Useful Quotes

Tuesday, November 4th, 2008

Useful Quotes

Whenever you find yourself on the side of your majority, it is time to pause and reflect.

-Mark Twain

Anyone who lives within their means suffers from a lack of imagination.

-Oscar Wilde, Irish Dramatist and novelist